Case Study · Rapid ValidationCase Study · HealthTech × Rapid Validation
ExtraRx
A healthcare provider had an idea for a tool to help clinicians source and recommend Durable Medical Equipment (DME) with confidence. Before building it, they needed proof it would work.
2 Weeks
From a bare concept to a clickable prototype in front of potential users.
×3 Paths
Three separate user journeys presented in the first prototype.
De-Risked
Concept validated at minimal cost, avoiding the risk of a full-scale development failure.
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The Brief
Clinicians work in a fragmented market: hundreds of products, real regulatory constraints, and no fast way to recommend the right equipment with confidence. The provider was sure a focused tool could fix that. Our job was to prove it before anyone committed budget to a full build, by getting a working MVP in front of real users.
How We Worked
The deadline was tight, so we cut straight to making. No formal research phase: we mapped the essential actions, sketched the core screens, then built wireframes with real content and sharpened the UI on every pass. Ship fast, verify, improve, ship again. With the product still taking shape in everyone’s mind, working prototypes kept us and the client aligned on something real instead of a slide deck.
03 / From Sketch to Prototype
Ship Fast, Verify, Improve
Wireframe Flows
Clinic & Patient View
Product Detail
Share Recommendations
Recommendation Link
What It Proved
Two weeks in, the client was demoing a working prototype with three full user journeys to real users. It landed well and started exactly the right conversation, one that revealed the market was smaller than they had hoped. That insight was the win. For a fraction of a full build, they validated the concept, learned what they needed, and sidestepped an expensive bet on the wrong product. They have since come back to explore what is next.
“Working with Mirumee, and in particular, Iwo’s design team, was an exceptional experience in exploring the ExtraRx concept. Throughout the process, their engagement and willingness to share innovative ideas significantly propelled the concept forward. They delivered high-fidelity designs that were instrumental in presenting the concept with compelling visual aids. This, in turn, facilitated meaningful discussions, allowing for the effective collection of feedback and validation of the business concept.”
Zach Silverman
Client · ExtraRx
Why It Matters
- 01
Show, don’t tell. A prototype people can actually use surfaces truths a pitch deck never will.
- 02
When the path is uncertain, build to learn. Real interfaces and fast iteration turn vague ideas into decisions you can act on.
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