Case Study · 3D Configurator
HomeNow
Modular 3D House Design with a User-Friendly Configurator. Our client is a leading company in the prefabricated homes market. They need a modern configuration tool to showcase options and finalize sales more effectively.
1,000+
Valid, instantly-priced combinations. Floors, roof pitch, base size, and modules all resolve through the rules engine.
Minutes
Buyers reach a complete, fully-priced configuration in minutes, with the quote updating live as the design takes shape.
The Flow: Configure → View → Price
The Brief
The market for prefabricated homes is rapidly expanding due to the growing demand for faster home-building solutions. However, many companies still face challenges in attracting buyers and enabling them to design and visualize their home choices quickly. Our client needed our assistance in developing an adaptable 3D house configurator tool. The goal was to present their offerings clearly, understandably, and convincingly while also providing instant pricing information.
How We Worked
We start with quick research, diving deep into essential insights that lay the foundation for the project. With a clear understanding, we move on to discovering a visual style that aligns with our vision and ensures aesthetic coherence. Next, we focus on configuring the optimal flow and setting up rules to steer the project seamlessly. We support this by building a robust component library and a unique icon set for consistency. Finally, we design interactions and prepare a detailed prototype to bring our vision to life and facilitate feedback.
Wireframes · Information Architecture
Mapping the Flow
The wireframes resolved the hardest question first: how to hold a large option space (site, size, floors, modules, finishes) beside a live 3D view and an always-visible price, without overwhelming the buyer.
03 / Design System
Component Library & Icon Set
A unique icon set built for consistency. Every roof pitch, storey count, and module is rendered in one visual language across the configurator.
Configurator UIRules-Driven Configuration
Floors, roof angle, and base size resolve through a guided flow, with rules steering each step so buyers always reach a valid, priced configuration.
What We Shipped
We developed an intuitive and user-friendly 3D house configurator that allows users to rotate the model, save views, and make changes. Our solution provides real-time pricing and interactive 3D visualization. It is also adaptable for any product requiring a structured, customizable presentation. This configurator helps our client automate pricing and sales, manage production, and attract more customers by offering them more control over customization.
Why It Matters
While some ideas are already available on the market, they often fail to provide a satisfying customer experience. By enhancing usability and aesthetics with the customer experience in mind, companies can attract more clients and beat the competition.
Have a product worth configuring?
Book a Free Consultation