In 2014 Mirumee was approached by Gryphon Ventures to help them modernize the brand of Magrudy's: a family-run bookstore chain trading in the United Arab Emirates since the 1970s.
Our work included refreshing the nearly forty-year-old brand and building an e‑commerce platform to sell their vast catalogue of nearly 9 million unique products.
Magrudy's responsive layout provides a smooth shopping experience across all kinds of devices and resolutions.
Customers from all around the globe are able to pay in one of twelve different currencies.
Together with Magrudy's we are constantly looking for ways to improve the shopping experience.
Under the hood, the processing tier silently processes continuous price and availability updates for over 11 million product records and nearly 8 million stock records.
To work around lack of formal street addresses in Emirates, Magrudy's unique Click & Collect service allows customers to pick their orders from participating businesses closest to their home.
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