The challenge

Our client needed rapid and precise insights to validate their idea without direct user interaction. Given the time and budget constraints, traditional user research methods were not feasible.

Therefore, our task was to develop a unique strategy to gather extensive information about the users and the competition effectively. This strategy aimed to provide the client with the necessary insights to define their product and approach the market with confidence.

Flexible Workflow

Our strategy needed to be both rapid and precise. We began by crafting hypotheses based on our initial understanding. Then, we delved into medical literature, analyzed competitors, and observed healthcare practices.

This allowed us to identify user pain points and opportunities for our client. Our adaptable approach combined desk research, competitor analysis, and engagement with medical communities to ensure we gathered comprehensive insights.

The Outcome

We developed well-informed proto-personas based on comprehensive research and internal brainstorming sessions to guide the product design process.

By understanding the users, we could tailor solution that perfectly meet their needs.

This deep comprehension allows us to anticipate future requirements, ensuring our customer’s solution remains practical and relevant.