When a recommendation system is implemented with care and precision, it can be hugely beneficial for your e-commerce. Each type improves user experience, however, simple recommendation systems based solely on user interaction with products will likely fail when new products and users appear. Hybrid recommendation systems significantly reduce the possibility of cold-start problems thanks to additional information gathered that describes the properties of users and products.
Jakub MichałowskiWhen a recommendation system is implemented with care and precision, it can be hugely beneficial for your e-commerce. Each type improves user experience, however, simple recommendation systems based solely on user interaction with products will likely fail when new products and users appear. Hybrid recommendation systems significantly reduce the possibility of cold-start problems thanks to additional information gathered that describes the properties of users and products.
Jakub Michałowski