Building an AI-Driven Online Pharmacy From Scratch

For Farmacia, the transition to the digital space required more than just a standard website – it demanded a complex, highly intelligent healthcare ecommerce platform. It needed to flawlessly handle the strict complexities of pharmaceutical retail.

Moreover, the new platform needed an automated, scalable way to manage fulfillment operations exclusively through its current shipping provider, Correos.

Instead of modifying an off-the-shelf storefront, we architected a highly scalable pharmacy platform utilizing Nimara and Saleor models as our foundation. We extended these systems to accommodate custom ecommerce functionalities tailored to the medtech sector.

To build a competitive edge in the Spanish market, we focused on two pillars: 

• top UX responsiveness 
• and guided AI discovery. 

We integrated Algolia for lightning-fast search and extended it to act as the primary database for the platform's front-end catalog pages. This allowed us to keep server-side loads exceptionally light while providing real-time data syncs.

Process & Work Done

Our team of experts developed the platform through precise engineering sprints that fell under the following areas: AI configuration, subscription logic, and product recommendations based on user behavior.

Integrating AI Commerce

We integrated Intercom's Fin AI agent with Algolia's Agent Studio via a custom data connector for conversational product discovery grounded in real catalog data. Prompt-engineered to query disease-specific indexes, the agent retrieves structured product data from Algolia. Our backend then formats and delivers this natively in the Intercom chat as clean recommendations – complete with the product name, price, and a direct link.

Designing the Subscription Logic

We implemented a subscription model to maximize user convenience and eliminate the need to remember monthly refills. The system automatically handles regular order renewals, making the entire process completely hands-off for the customer.

We built an automated price recalculation feature that updates active subscriptions when base prices change. Whenever they do, an automated email notification is sent to the user.

Data-Driven Personalization

Alongside implementing Google-standard ecommerce event tracking, we deployed a dedicated integration to send behavioral data directly to Algolia. Algolia's AI recommendation models receive real-time data on user interactions and analyze this on-site behavior to build highly accurate suggestions. This dynamically powers the "Frequently Bought Together" and "Similar Products" carousels on the storefront.