Webinar: From Bottleneck to Breakthrough – How Breitling Went MACH
Joanna Staniec
We’ve just wrapped one of our biggest projects yet: helping Breitling, the iconic Swiss watchmaker, replatform its entire global e‑commerce stack to MACH architecture.
It wasn’t easy. Their old system was slowing every rollout, making content updates a pain, and holding back their omnichannel ambitions. In the full case study, we go deep into the technical challenges and decisions we made along the way.
For the First Time, We’re Telling the Whole Story Live
Together with Breitling, Saleor, Contentful, and Algolia, we’re pulling back the curtain on how we built a faster, more flexible, and ready-for-global-scale MACH architecture.
We’ve gathered everyone who made it happen to share exactly how we did it: what worked, what we’d do differently, and what you can steal for your project.
Why You Should Join Us
We’re not going to give you generic “digital transformation” talk - or, even worse… some sales pitch. This is the real story of replacing a legacy platform under pressure, told by the people who did the work.
You’ll gain the insights to:
- The exact blockers Breitling faced (you might have the same ones)
- How to deliver a complex replatform without chaos
- How MACH tools work together to provide speed, autonomy, and a unified customer experience
Meet the Team Behind the Breakthrough
- Breitling – A Swiss luxury watchmaker operating in 120+ countries. Their Digital Platform Lead will reveal how the move to a MACH architecture transformed operations and customer experience.
- Mirumee Commerce Lab – The software development company that planned and delivered the entire replatform, ensuring smooth integration across multiple systems without business disruption.
- Saleor – The open-source headless commerce platform that gave Breitling faster rollouts, modular flexibility, and full business-side control over their e‑commerce engine.
- Contentful – The headless CMS that freed marketing teams from developer bottlenecks, enabling faster, multi-channel content publishing worldwide.
- Algolia – The AI-powered search and discovery platform that personalized shopping experiences and increased conversions with lightning-fast results.
Learn What Happens When a Global Brand Outgrows Its Tech...
Breitling’s old stack was slowing rollouts, limiting content publishing, and making omnichannel execution almost impossible. Sound familiar? We have a solution - a composable commerce approach built for agility and scale.
...And Turn E‑Commerce Bottlenecks Into Breakthroughs
In 45-minutes webinar, you’ll:
- Learn from our real‑world experience delivering a global MACH replatform
- Discover how to spot and fix the biggest blockers in your stack
- See how to align tech, business, and vendors for smoother launches
- Get your questions answered live by the people who built it
Pick Up Your Playbook for Composable Commerce
This webinar is your chance to hear real-world composable commerce insights from the brands and builders who have done it, and learn how to apply their playbook to your business.
